Why do so many hardworking South Africans struggle with money?
Founded in 2019 in Roodepoort, Knowelia Net emerged from witnessing too many families trapped in cycles of financial stress. We realized that traditional financial advice often missed the mark for everyday South Africans facing real economic pressures.
We're democratizing financial literacy across South Africa by making complex financial concepts accessible to everyone. No jargon, no unrealistic expectations—just practical guidance that works in the real world.
Our approach focuses on incremental progress rather than dramatic lifestyle changes. We believe financial wellness comes from understanding your money patterns and making small, consistent improvements over time.
We envision a South Africa where financial stress doesn't define families' daily lives. Where parents can confidently discuss money with their children, and where economic opportunities aren't limited by lack of financial knowledge.
By 2030, we aim to have directly impacted over 100,000 South African households through our educational programs, workshops, and digital resources.
Success isn't measured just in rand and cents—it's in the relief parents feel when they finally understand their budget, the confidence young adults gain when making their first investment, and the security families build for their futures.
Our team combines decades of financial experience with deep understanding of South African economic realities. We've walked in our clients' shoes and understand the unique challenges facing families today.
Founder & Financial Education Director
David started Knowelia Net after spending 15 years in traditional banking and witnessing the gap between financial services and real-world needs. His background includes corporate finance at Standard Bank and community development work in Gauteng townships.
What sets David apart is his ability to translate complex financial strategies into actionable steps for families earning R15,000 to R50,000 monthly. He's personally guided over 2,000 individuals through financial planning processes.